Reflections

Just some reflections on stuff I’ve been busy on. Maybe it’s high time for me to put up my own management/marketing/business development blog. On management It’s always about people. No amount of book-reading will able to substitute for the things...

Hakuna matata

I really admire how Hyundai made a killing in the US market mostly through clever marketing techniques. Offer a buyback option without impact on credit score to car buyers who are to lose jobs after the purchase during the recession? Gutsy and risky for the company...
The otaku commune and niche marketing

The otaku commune and niche marketing

I have been contributing in our company’s marketing efforts (as associate and occasionally acting brand man) for almost a year now and I would have to say that the experience has broadened my perspective somehow. And it was quite an experience being under one of...