What is in it for me?

As far as organizational communication goes, this is one question that many a communicator should always take into account. Place oneself into the target audience’s shoes and ask, “What’s in it for me?” Whenever I teach business communication,...
Call center con-text

Call center con-text

Thanks to J. Angelo for his insight regarding my previous post. It is quite true that one of the problems that Philippine-based call centers face is the crop of young graduates who are really capable of communicating with customers. As M.A.K. Halliday has proposed in...